The massive shift to selling online over the last few years has given a huge boost to the ecommerce platform market. It has become so saturated that if you are considering starting an online store, the choice of an ecommerce platform is one of the tough decisions you have to make.
A quick look at Google trends reveals popular choices of ecommerce platforms that have reigned supreme in recent years. While popularity should not be the preeminent motivating factor to make a decision about your business, it is certainly worth considering since the majority typically leans to a popular solution with good reason.
That said, here is the list of the 5 most popular ecommerce platforms and the reason for their popularity.
Boasting over 325,000 active online shops, Shopify is the most searched and used ecommerce platform. It has a very easy setup and a handy dashboard area that allows you to easily add products, customize the look of your site and more. This makes it perfect for newbies. The platform offers a large selection of apps and add-ons, top-notch themes, 24/7 customer support via phone, chat and email and comprehensive SEO friendly options.
For all these amazing features, their pricing is very reasonable and a variety of payment gateway options is provided.
With a clean dashboard and clear directions for building your store, Bigcommerce is only second to Shopify when it comes to ease of setup, customizing your store, accepting payments and more. It caters for stores of all sizes from SMEs to big names like Toyota. The extensive built in features in the platform make it perfect for users with limited technical knowledge. Although it charges no transaction fee, its pricing structure is quite shifty.
Magento is popular for its reliability and scalability. It is the perfect platform for enterprise level online stores. Magento offers an assortment of features including over 9000 plugins/ extensions and multiple language support.Being an open source platform, it is open to all sorts of customizations. It has strong SEO support but its complexity makes it not ideal for beginners. Although its community version is free, it’s no match for the enterprise version which is quite pricey.
WooCommerceis considered the leading open source ecommerce platform for WordPress and this is why it has a large base of enthusiastic users. It is easy to install and get your shop up and running quickly especially if you have used WordPress before.
WooCommerce is relatively easy to scale and very mobile friendly. In case of problems, there is a large, active community forum to help you. Although it is a cost effective ecommerce solution, it only works with WordPress.
This is one of the most simple open source ecommerce platforms. It is popular among small businesses without any tech savvy employees. OpenCartis fast due to its lesser load on server, has an unlimited range of categories and products and numerous features including multiple currency and language support. Since it is older, it lacks some of the features that newer platforms have.
What it really boils down to when choosing an ecommerce platform is which platform allows you to sell your product in the best possible manner. If you haven’t really made up your mind you can always start a free trial and find out which one suits you best.